Italy has a new card to play. At the center of the new Europe. Friuli Venezia Giulia is a unique and fully-fledged destination at the heart of the renewed European context. The mission of PromoTurismoFVG is to develop the regional tourist system providing the guidelines and cooperating with all active participants in order to make promotional activities consistent and increase resources. Focusing all efforts. The strategies: In an increasingly more demanding market sector, PromoTurismoFVG is a Destination management organization which pursues its objectives planning and organizing the offer through specific tourism products. The tools: territorial design and quality plans, advertisement, information to the media, fairs, websites, market researches and analyses, training, a vast array of publishing products and a coordinated reception are only a few tools of PromoTurismoFVG, thanks to which promo-marketing activities become materially important. A land of value: sea, mountains and hills. Wine and food products, culture and events. Cities of art and history. Active tourism, discovery and wellness. These are the added-value aspects of a region that is rich and multifaceted. To enhance them is part of the mission of PromoTurismoFVG. The web portal on tourism in the Friuli Venezia Giulia region: the world wide web is a critical channel through which PromoTurismoFVG pursues its strategy to offer utmost interactivity and knowledge. And help choose a customized vacation.